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has what we have here. It works I was born in Satmar, Romania, right to research styles. Then, I would B E F O R E
because we have this connection after the war. My parents worked personally create the patterns and
with our customers. Everyone feels with fabrics and did sewing, which is designs. We didn’t always have
connected to Lollipop in a way that’s how I was introduced to this line of designers on staff - I used to make
hard to explain. work. You could say I was born into my own patterns and even sew up
the industry. the samples myself!
I think it’s also the fact that we have
everything under one roof. It’s a one- When did you start your That’s impressive! You
stop shop for all your clothing needs. own business? were truly hands-on.
You can’t start a season without
Transform
Transform
going to Lollipop. Our customers How many employees does Transform
In 1970, my husband and I started
grow up with it; the company have today?
your life with
it’s something our factory in Israel. your life with
We were just two your life with
familiar and Around 200.
young people on our
Dewdrops
known.
Dewdrops
own, ready to take on Dewdrops
You moved your store to
the world of fashion.
When you go to
Weightloss:
Weightloss:
New York, you EVERYONE Park Avenue. What was Weightloss:
How would you the reason behind this
see this store and FEELS
Experience
Experience
that store, but describe your decision, and how did it Experience
many of the old CONNECTED entry into the turn out?
vibrant energy
vibrant energy
ones aren’t there vibrant energy
anymore. I used TO LOLLIPOP industry? The main reason was to better serve
to sell to stores For me, it was very our clientele. By being more local,
and lasting
and lasting
like Wonderland IN A WAY we save our customers many trips. and lasting
easy. As I mentioned, I
and other old THAT’S HARD was born into it. It was Was it successful? Very much so!
results, leaving
results, leaving
establishments, results, leaving
but they’re gone TO EXPLAIN. a natural progression How has inflation affected
from my family’s work
the old you
the old you
now. Everything
to starting my own your business, and what the old you
has changed,
business.
behind!
everything is new. are your thoughts on it?
behind!
But Lollipop is still behind!
Lollipop, after all How far in Inflation is terrible! We really try
these years. advance do you our best not to elevate prices too
start working on much. You know, we’re still the most
affordable option on the market. Not
Even though our styles are new and upcoming seasons?
the cheapest in terms of quality, but
up-to-date with the latest trends,
our prices are the most reasonable
there’s still a sense of continuity. Things have changed dramatically
you’ll find.
Lollipop has become something over the years. It used to be just
of an icon in Montreal, and that’s one season ahead, but today we
pretty cool. start as early as a year and a half Thank you so much for your S T A Y T U N E D . . .
in advance. In fact, we’re currently time and insights. It’s been F R E E C L A S S O C T . 3 1 | P R O G R A M B E G I N S N O V . 7
working on styles for 2026.
Thank you so much Devorie fascinating to learn about 8 4 5 . 7 7 7 . 9 7 9 7
for your time! Could you walk us through the history and operations
dewdropsweightloss@gmail.com
the process of designing an of Lollipop.
Hello Mrs Moskowitz! Could item from start to finish?
you share a bit about your
For the current process, you’d have
background and how
to ask my daughter-in-law, Devoiry,
you got into the fashion since we left the business in 2016.
industry? But years ago, we used to travel to
Europe three to four times a year
A F T E R
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