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of what our clients need. We provide We work hard on our pricing, our
Hi Devorie, Please tell us the styling ideas, considering factors styling, and our fit – all of it is very
what your part in LollyPop What prompted the like fit, lengths, and current trends. For important in terms of staying
is. switch from Canadian to example, this season midi lengths are in, competitive. Here in Montreal,
overseas production? but it changes from season to season. nobody has prices like Lollipop,
We know what our clients need, so we although that might not be the
Hello, I am Moskowitzs’ daughter-
in-law and Executive at Lollipop Everything here was getting come up with the styling and ideas. case everywhere.
Children’s Wear. very expensive, and we saw the
industry shifting in that direction. Once we have the concept, we sit down It’s worth noting that every
With overseas production, we with a designer who draws everything season feels like starting brand
When did you join the
were able to produce more, sell up for us, adding all the necessary new. When I start a season, it’s like
business? measurements and details. If it’s starting completely from nothing.
more, and offer better prices.
It also allowed us to meet the something that’s going to be produced Suddenly, you have to create a
I joined the business about 26 in China, we send a comprehensive tech whole new line. It’s challenging,
demand for larger quantities. It
years ago. It’s been quite a journey was a necessary adaptation to pack with all the information, including but I love it. It’s my passion, and
since then! fabric samples. They then send back a I get such satisfaction when I see
stay competitive in the changing
market. sample for our approval. kids wearing our clothes each
What did the business season, and when everything
For items produced in Canada, we cut arrives in the stores. But yes,
look like when you joined?
How far in advance do you the fabric here, create a sample, and I every season it’s like, “Oh my

By the time I joined, the company start working on your next personally oversee the fittings. gosh, we’re starting again!”
had already established a couple season?
of lines they were selling. My What was the reason behind Do you have any message
husband started working in the moving to Park Avenue?
company when we got married We work very far in advance. I’ve for our readers?
and moved here from Israel. We just finished my Winter 2025 line, The main reason was lack of parking
then started our own division of and I’m already starting to think space. Before the move, we were I want to thank everyone in
the company around the time I about Summer 2026. To put that spread out over many different floors, Montreal for really supporting us
had my baby, and we’ve been in perspective, we’ve just finished which was incredibly inefficient. We and always coming out to our
selling our line ever since. shipping our 2024 line. So we’re were literally on four different floors, stores. I feel a great sense of pride
working about a year and a half when I come into the store and
with storage in one place, showrooms
ahead of the current season. meet our clients. Our business
Were you in charge of in others. It was becoming ridiculous would be nothing without them.
trying to manage everything.
your line right from the I design every season just to see
Can you describe the
start? our clothes on everybody else,
process of designing a When we moved to Park Avenue, we and I really put my whole heart
consolidated our retail presence there.
Yes, we were. From the beginning, single item from start to Our factory, however, moved to a huge and soul into everything we
my husband and I designed the finish? create.
space near the airport in Côte-de-
line, produced it and sold it. We’re
Liesse about three or four years ago.
also the only ones who live here in Certainly. We usually start with an The Park Avenue location is primarily a I appreciate that everybody
Montreal, so we really take care of idea, either inspired by a sample comes and enjoys what we offer.
storefront with some storage, but most
all the Canadian production and we’ve seen or a picture. We then of our stock is kept at the factory in Lollipop is unique in Montreal;
everything that goes on here. The consider how to match it with the there’s nowhere else that
others just work long distance. right fabric and how it can fit into Côte-de-Liesse.
a whole collection that includes How do you handle Did you know?!
When we started, it was mostly matching pieces for boys, girls, competition?
Canadian production. About 16 and babies. Lollypops name
or 17 years ago, we started doing I believe we handle competition very originates from the
more overseas production. My We have designers who do all well. Our philosophy is that there’s Moskowitz’s
mother-in-law initiated that shift the technical drawings and enough business out there for everyone, daughters’ love 111
and taught me how to create tech specifications, but the ideas and we believe that Hashem is the one for lollypops!
packs, work with designers, send come from us. Even though the who provides parnassa. We just keep
information overseas, and handle designers research trends, they our heads down and focus on doing
the sampling process. don’t have the intimate knowledge what we do best.
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