Page 62 - news flash 1256

has what we have here. It works I was born in Satmar, Romania, right to research styles. Then, I would
because we have this connection after the war. My parents worked personally create the patterns and
with our customers. Everyone feels with fabrics and did sewing, which is designs. We didn’t always have
connected to Lollipop in a way that’s how I was introduced to this line of designers on staff - I used to make
hard to explain. work. You could say I was born into my own patterns and even sew up
the industry. the samples myself!
I think it’s also the fact that we have
everything under one roof. It’s a one- When did you start your That’s impressive! You
stop shop for all your clothing needs. own business? were truly hands-on.
You can’t start a season without
going to Lollipop. Our customers How many employees does
In 1970, my husband and I started
grow up with it; the company have today?
it’s something our factory in Israel.
We were just two
familiar and Around 200.
young people on our
known.
own, ready to take on
You moved your store to
the world of fashion.
When you go to
New York, you EVERYONE Park Avenue. What was
How would you the reason behind this
see this store and FEELS
that store, but describe your decision, and how did it
many of the old CONNECTED entry into the turn out?
ones aren’t there
anymore. I used TO LOLLIPOP industry? The main reason was to better serve
to sell to stores For me, it was very our clientele. By being more local,
like Wonderland IN A WAY we save our customers many trips.
easy. As I mentioned, I
and other old THAT’S HARD was born into it. It was Was it successful? Very much so!
establishments,
but they’re gone TO EXPLAIN. a natural progression How has inflation affected
from my family’s work
now. Everything
to starting my own your business, and what
has changed,
business.
everything is new. are your thoughts on it?
But Lollipop is still
Lollipop, after all How far in Inflation is terrible! We really try
these years. advance do you our best not to elevate prices too
start working on much. You know, we’re still the most
affordable option on the market. Not
Even though our styles are new and upcoming seasons?
the cheapest in terms of quality, but
up-to-date with the latest trends,
our prices are the most reasonable
there’s still a sense of continuity. Things have changed dramatically
you’ll find.
Lollipop has become something over the years. It used to be just
of an icon in Montreal, and that’s one season ahead, but today we
pretty cool. start as early as a year and a half Thank you so much for your
in advance. In fact, we’re currently time and insights. It’s been
working on styles for 2026.
Thank you so much Devorie fascinating to learn about
for your time! Could you walk us through the history and operations
the process of designing an of Lollipop.
Hello Mrs Moskowitz! Could item from start to finish?
you share a bit about your
For the current process, you’d have
background and how
to ask my daughter-in-law, Devoiry,
you got into the fashion since we left the business in 2016.
industry? But years ago, we used to travel to
Europe three to four times a year
62