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of what our clients need. We provide We work hard on our pricing, our
Hi Devorie, Please tell us
what your part in LollyPop What prompted the
is. switch from Canadian to
overseas production?
Hello, I am Moskowitzs’ daughter-
in-law and Executive at Lollipop Everything here was getting
Children’s Wear. very expensive, and we saw the
industry shifting in that direction.
With overseas production, we
When did you join the
were able to produce more, sell
business?
more, and offer better prices.
It also allowed us to meet the
I joined the business about 26
demand for larger quantities. It
years ago. It’s been quite a journey was a necessary adaptation to
since then!
stay competitive in the changing
market.
What did the business
look like when you joined?
How far in advance do you
By the time I joined, the company start working on your next
had already established a couple season?
of lines they were selling. My
husband started working in the
company when we got married We work very far in advance. I’ve
and moved here from Israel. We just finished my Winter 2025 line,
then started our own division of and I’m already starting to think
the company around the time I about Summer 2026. To put that
had my baby, and we’ve been in perspective, we’ve just finished
selling our line ever since. shipping our 2024 line. So we’re
working about a year and a half
ahead of the current season.
Were you in charge of
your line right from the
Can you describe the
start?
process of designing a
Yes, we were. From the beginning, single item from start to
my husband and I designed the finish?
line, produced it and sold it. We’re
also the only ones who live here in Certainly. We usually start with an
Montreal, so we really take care of idea, either inspired by a sample
all the Canadian production and we’ve seen or a picture. We then
everything that goes on here. The consider how to match it with the
others just work long distance. right fabric and how it can fit into
a whole collection that includes
When we started, it was mostly matching pieces for boys, girls,
Canadian production. About 16 and babies.
or 17 years ago, we started doing
more overseas production. My We have designers who do all
mother-in-law initiated that shift the technical drawings and
and taught me how to create tech specifications, but the ideas
packs, work with designers, send come from us. Even though the
information overseas, and handle designers research trends, they
the sampling process. don’t have the intimate knowledge
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the styling ideas, considering factors styling, and our fit – all of it is very
like fit, lengths, and current trends. For important in terms of staying
example, this season midi lengths are in, competitive. Here in Montreal,
but it changes from season to season. nobody has prices like Lollipop,
We know what our clients need, so we although that might not be the
come up with the styling and ideas. case everywhere.
Once we have the concept, we sit down It’s worth noting that every
with a designer who draws everything season feels like starting brand
up for us, adding all the necessary new. When I start a season, it’s like
measurements and details. If it’s starting completely from nothing.
something that’s going to be produced Suddenly, you have to create a
in China, we send a comprehensive tech whole new line. It’s challenging,
pack with all the information, including but I love it. It’s my passion, and
fabric samples. They then send back a I get such satisfaction when I see
sample for our approval. kids wearing our clothes each
season, and when everything
For items produced in Canada, we cut arrives in the stores. But yes,
the fabric here, create a sample, and I every season it’s like, “Oh my
personally oversee the fittings. gosh, we’re starting again!”
What was the reason behind Do you have any message
moving to Park Avenue?
for our readers?
The main reason was lack of parking
space. Before the move, we were I want to thank everyone in
spread out over many different floors, Montreal for really supporting us
which was incredibly inefficient. We and always coming out to our
were literally on four different floors, stores. I feel a great sense of pride
when I come into the store and
with storage in one place, showrooms
meet our clients. Our business
in others. It was becoming ridiculous would be nothing without them.
trying to manage everything.
I design every season just to see
our clothes on everybody else,
When we moved to Park Avenue, we and I really put my whole heart
consolidated our retail presence there.
Our factory, however, moved to a huge and soul into everything we
create.
space near the airport in Côte-de-
Liesse about three or four years ago.
The Park Avenue location is primarily a I appreciate that everybody
comes and enjoys what we offer.
storefront with some storage, but most
of our stock is kept at the factory in Lollipop is unique in Montreal;
there’s nowhere else that
Côte-de-Liesse.
How do you handle Did you know?!
competition?
Lollypops name
I believe we handle competition very originates from the
well. Our philosophy is that there’s Moskowitz’s
enough business out there for everyone, daughters’ love 111
and we believe that Hashem is the one for lollypops!
who provides parnassa. We just keep
our heads down and focus on doing
what we do best.